all about seo

So now you’ve thought about what you’re going to wear, the structure of your content, how great your topic is. Now you want to think about your delivery. This is where I feel like the most effective way of communicating is when you’re speaking from experience rather than trying to recall a script, which can be very tricky to do in the moment. Just a little secret from me to you, we do enable edits. So it’s possible to do a couple of takes, and we can slice together the best bits. Always try to use as many examples as possible, like I did back there with Tom Capper’s Whiteboard Fridays. Think about how you can add more data and intel to your story so people can really grasp the concepts. And if you have done these projects and worked on these projects, include results as well. Is there a

As Josh Peacock explains;  “Hiring managers use measurement to screen candidates within the first 15 minutes of an interview. It won’t get you hired, but it takes you out of consideration if you don’t have it.” Implications for your resume Explicitly define measurement skills in your resume AI search complicates attribution through zero-click experiences and fragmented tracking. Employers want candidates who can measure AI search performance alongside traditional SEO metrics. Measurement skills bucket includes: Analytics Reporting Dashboards Google Search Console GA4 Performance tracking Proving SEO impact Weak CV language: Experienced in GA4 and Search Console. Stronger: Built reporting dashboards across answer engines, GA4, Google Search Console, and rank tracking data to monitor content performance, identify traffic losses, and prioritize updates. Treat content for AI search as a core skill Content for AI search appears in 48.4% of roles. Hiring managers are integrating AI search into existing content strategy rather than treating it as a

If you’ve been on LinkedIn lately, you’ve probably seen the AI-flex posts. Some marketer automated their entire workflow. Cut their week to four hours and cloned their voice. Built an agent that drafts, ships, and reports on itself. Maybe whitened their teeth too. Elena Verna, CMO at Lovable, called it out perfectly: “Everyone has a system, a stack, a workflow that supposedly changed their life, cured burnout, and maybe whitened their teeth. It creates the illusion that everyone else has it figured out. So you hesitate to ask basic questions, because it feels like you’re the only one who doesn’t get it.” Beyond LinkedIn, there’s a quieter pressure: every content team I know is being told from above to “use AI more”. So that the team can cut costs, ship faster, and be more productive. Not just 10X, but 100X. The problem is “use AI more” isn’t a brief. It creates anxiety and

Here’s how the small-but-mighty Ahrefs product marketing team uses AI to automate their work. Andrei leads product marketing at Ahrefs, with a small team covering copy, webinars, partnerships, and paid promotion for all of Ahrefs (including the dozens of updates we ship each month). Constance works on the product team, running all of our webinars, writing our help center documentation, and much more besides (check out Constance’s webinars on YouTube). Andrei and Constance built a product marketing workspace in Agent A that automates their workflows and builds custom applications. Here are the eight tools they lean on the hardest as PMMs. What is Agent A? Agent A is a marketing agent from Ahrefs—an AI assistant with direct access to the full Ahrefs dataset that can carry out marketing tasks autonomously, rather than just answer questions. Agent A includes: Unrestricted access to Ahrefs endpoints. Every endpoint we use to build Ahrefs is available, including many

Is AI search making your brand harder to find? Learn the visibility rules, traps, and checklist to earn citations, trust, and clicks before buyers choose. Source link