all about seo

You’ve heard “learn to build”, “ship your own tools”, “automate your busywork”, but nobody explains where to start. Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to a server just like a developer would. Good news, you don’t need any of this to build your own marketing tools and workflows. I’ll walk you through the exact setup I use. It runs via Letaido in the browser, so you don’t need to install anything, manage files, or leave your laptop running overnight. Recommendation 🔮 Letaido is an AI workspace that lives in your browser. It writes the code, stores the data, hosts the tools, and runs your automations on a schedule. Vibe coding lets you build the reporting dashboards, competitor monitors,

I still have plenty of questions about how Google treats AI-generated content. On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” Automation has long been used in publishing to create useful content. AI can assist with and generate useful content in exciting new ways. On the other hand, people like Lily Ray and Glenn Gabe have shared many examples of so-called “mount AI” traffic graphs: websites that scaled content creation with AI, saw a heroic spike in rankings and traffic… and then watched their organic performance tank a few months after publication. An example of a “Mount AI” traffic graph from Lily’s article. Many marketers are now unwilling to use generative AI in any capacity for fear Google will punish them. But is Google punishing these websites

The original methodology was an 8-page Google doc and has been reformatted into collapsible sections in the Methodology section of the original schema study. For the sake of context, I’ll include the shorter version of it here. A background of our agency and the study A quick background of our agency gives more context to the study and why this industry was chosen for the experiment. We’re a digital marketing agency for landscaping and lawn care businesses (as well as other green and outdoor living businesses). Our clients are strictly local and are extremely similar in scale, strategy, and services. On top of this, we require nearly all new clients to have their site built or rebuilt by us using a templated site theme we built on WordPress. The only real difference between the sites is the branding, images, content, and localization. The purpose of this study was to determine whether

AI search is the most consequential thing to happen to our industry in a decade… and the most over-narrated. Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated some genuine AI search trends that have been building throughout the year, backing up my observations with cold, hard search volume and social media discussion—with a little help from Keywords Explorer and Letaido. 1. Demand for AI ROI reporting is ramping up  Ever since ChatGPT launched in 2022, marketers have wanted to know whether their brand gets recommended in AI answers. Demand for AI visibility tools has exploded over the last year more than any other, with searches like “ai search tracking” up 184%, and “ai rank tracking” up 175%. “AI search tracking” US monthly

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AI search probably won’t replace all the organic traffic websites are losing to AI. But traffic is only one piece of the puzzle. Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you’re worth considering. By the time someone clicks through to your site after a conversation with an AI assistant, they may already understand the market and know exactly what they’re looking for. That’s the real opportunity. Instead of focusing only on clicks, focus on becoming a brand that AI can accurately describe and confidently recommend. To make that happen, focus on four things: Give AI a clear, reliable source of truth about your business. Build third-party evidence that shows your brand belongs in the category. Publish content that remains valuable even after AI summarizes it. Track your AI visibility over