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LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility
NEWS OF SEO

LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility

Source: AI mode citation study by Moz Brands need to invest in video content, whether that’s working with creators, partnering with influencers, or publishing branded content on your channel.  Video is a great way to diversify your traffic sources, and there’s evidence that it gets a ton of visibility in both LLMs and traditional search. Charlie Clark, CEO, Minty Digital Focus on content that produces information gain. Most content summarizes existing knowledge, which LLMs already do. AI models won’t surface regurgitated content because they can generate it without retrieval. If you want to earn third-party mentions and disseminate content in a zero-click world, I’d advise you to invest in original research and net-new knowledge. These are two content formats that AI platforms can’t summarize or surface on their own. 8. Profound’s report shows that LinkedIn is now the most-cited domain for professional queries. How can brands use LinkedIn to get more LLM

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Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)
NEWS OF SEO

Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)

We’ve all got used to the little numbered blue links in ChatGPT’s responses. They’re the citations that back up ChatGPT’s responses with external information. But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing? According to studies by AI expert Dan Petrovic, when ChatGPT retrieves results, each one comes back with the page title, a brief snippet or summary, the URL, and an ID number. ChatGPT uses this data to decide which pages are worth opening and eventually citing in its response. That means there’s a gatekeeping layer before ChatGPT opens and reads any of your actual page content. The title, snippet, and URL are doing the heavy lifting in that initial decision. So we wanted to know: what actually influences

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The Complete AI Research Workflow: From Prompt Discovery to Content Creation
NEWS OF SEO

The Complete AI Research Workflow: From Prompt Discovery to Content Creation

Now that you’ve identified prompts that are important to your business, you can add them to your AI Visibility Dashboard to track.  Why should I track AI prompts? Prompt tracking allows you to monitor how your brand appears in AI-generated responses, which is critical to understanding brand reach and visibility. So just like you track rankings in SERPs, you should also track your AI visibility. By doing so, you’ll get a complete picture of how your audience is finding you and spot ways to improve your brand’s presence in the marketplace. By not tracking AI visibility, you’re missing out on understanding a huge piece of the new search landscape puzzle.  Now, you could track your selected prompts manually by going to each LLM (like Gemini), entering the prompt, and then noting what brands are being mentioned in the response.  But let’s be honest, nobody has time for that. AI Visibility in

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Travel Marketing: How to Compete and Future-Proof in 2026
NEWS OF SEO

Travel Marketing: How to Compete and Future-Proof in 2026

So how do you manage to stand out and land coverage in 2026? There are five key areas I’m going to take you through.  1. Personalized stories The first one is personalized stories. It’s always been really important to understand your target persona and your target audience and their wants, needs, and desires.  But it’s even more crucial this year. Not just those things, but what they value as well as the real-world and economic factors that are going to impact their travel plans.  Alongside that, target audiences are wanting much more personalized itineraries and things that align with their hobbies and their passions.  Journalists are already following this trend, and if we don’t do the same, then we are going to miss out on coverage. They always have their readers front of mind, and so we need to too.  2. Human-first narratives Next up, human- first narratives. Human-first narratives

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Brand Bias in Prompts: An Experiment
NEWS OF SEO

Brand Bias in Prompts: An Experiment

This experiment looked at three sets of prompts (100 each) — brand, “soft-brand”, and non-brand — all of them based on the topic “seo tools” and a handful of pre-selected brands. We intentionally kept the scope narrow, and within a domain we understood well. Of course, results may vary across different topic areas. Brand prompts This is the most straightforward group. Brand prompts contained a brand name or branded product directly in the prompt. Some examples include: “Can I see historical Domain Authority data in the Moz dashboard?” “How many domains does the Moz link index currently track?” “Is Moz or Semrush better for a beginner in SEO?” Note that brand prompts could include brands or branded products and metrics. Soft-brand prompts The “non-brand” prompts were split into two groups. The soft-brand group used our query fan-out research to generate prompts in an open-ended way. Examples include: “Are premium search suites

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Reddit Brand Strategy for AI Search — Whiteboard Friday
NEWS OF SEO

Reddit Brand Strategy for AI Search — Whiteboard Friday

Read the room Secondly, when you’re gathering insight, it’s very important for you to read the room. Read what is being upvoted. Read what is being downvoted. Read what is being banned and read what is being blocked. By this, you’re able to understand and see how you will not fall into the same trap, or you could also ace your content.  Understand subreddit rules On Reddit, you are not posting to the platform itself. You are posting to the subreddit group, and every subreddit group has its own ecosystem of itself. The rules or the activities that work in a particular subreddit group would not possibly work in another group because the norms and the rules are different. So it’s very important that you understand the rules and take note of them.  Observe subreddit activities The next is to observe subreddit activities. Some subreddit groups have activities that they

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Table of Contents

Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)

Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)

We’ve all got used to the little numbered blue links in ChatGPT’s responses. They’re the citations that back up ChatGPT’s responses with external information. But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one

Read More »
Travel Marketing: How to Compete and Future-Proof in 2026

Travel Marketing: How to Compete and Future-Proof in 2026

So how do you manage to stand out and land coverage in 2026? There are five key areas I’m going to take you through.  1. Personalized stories The first one is personalized stories. It’s always been really important to understand your target persona and your target audience and their wants,

Read More »
Brand Bias in Prompts: An Experiment

Brand Bias in Prompts: An Experiment

This experiment looked at three sets of prompts (100 each) — brand, “soft-brand”, and non-brand — all of them based on the topic “seo tools” and a handful of pre-selected brands. We intentionally kept the scope narrow, and within a domain we understood well. Of course, results may vary across

Read More »
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