Now my final one and probably the one that most people struggle with is being agile and adaptive. What this means is that rather than

Differentiate Combine those two signals and you get a positioning idea: pitch Martinelli’s as the original mocktail. The brand existed before Prohibition, before Coca-Cola even.

The Gemini (Vertex) API now gives limited access to grounding queries and returns the search phrases in the [‘groundingMetadata’] object. That’s exciting news, in theory,

Every article we publish at Ahrefs uses AI in some way. (It could… but that’s not how we use it, and I’ll explain why.) Crucially,

Our recent analysis of 145M US Google search results found the ‘Discussions and forums’ feature present in 16.93M (11.7%) of them. The most prominent domain

In short, an agent comes to your website, discovers what WebMCP tools you offer, reads what each one does, and calls the one that fits